Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rancho Gordo is "cult" producer of heirloom beans, based in Napa Valley, California. The company was founded and is run by Steve Sando, a former web designer, Jazz radio disc jockey, and wholesaler of Esprit clothing. After burning out in his former career, Sando decided to grow heirloom tomatoes, despite having no experience in agriculture. When another farmer asked for help marketing beans, he decided to grow beans instead. Sando gathered bean seeds from Seed Savers Exchange, and found new varieties of beans in Oaxaca, Mexico. Thomas Keller found the beans at a farmer's market in Yountville, California, and now uses the beans in his French Laundry and Per Se restaurants. Bean production rose from 300 pounds in 2001 to 150,000 in 2007 and 250,000 in 2008. Beans and other products are sourced to local growers in Napa County, as well as Mexico and Bolivia. Most of the product is sold in packages of dried beans through wholesalers, or directly at farmers' markets and internet sales.

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