High Quality Content by WIKIPEDIA articles! Arnold Jacob "Red" Auerbach (September 20, 1917 – October 28, 2006) was an American basketball coach of the Washington Capitols, the Tri-Cities Blackhawks and the Boston Celtics. After he retired from coaching, he served as president and front office executive of the Celtics until his death. As a coach, he won 938 games (a record at his retirement) and nine National Basketball Association (NBA) championships (surpassed only by Phil Jackson). As general manager and team president of the Celtics, he won an additional seven NBA titles, for a grand total of 16 in a span of 29 years, making him one of the most successful team officials ever in the history of North American professional sports.