Religiosity,Ethnicity,Individuals Values,and Acceptance of Innovation. Literature and Theories

Religiosity,Ethnicity,Individuals Values,and Acceptance of Innovation. Literature and Theories

Shaheen Mansori

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-6392-9816-1
Объём: 84 страниц
Масса: 147 г
Размеры(В x Ш x Т), см: 23 x 16 x 1

In new economy era companies can just dominate in competitive market and make sustainable competitive advantages due to the dynamic development of successful novel and innovative products. However, the acceptance of new product can be influenced by several factors in market. For years, researchers and marketers have tried to understand the factors that can play role in the acceptance or rejection of new products in market. The focus of this book is to describe the influence of individual characteristics on adoption process of new product in market.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.