High Quality Content by WIKIPEDIA articles! Replay value or replayability is a term found in combination with video games, but it may be also used to describe other kinds of games, movies, music, or theater plays. In video games, the term replay value is used to describe the entertainment value of playing a game more than once. In some cases, factors that influence replay value are the result of the game`s programming (extra characters, alternate endings, etc.). Other times, the replay value of a game might be based entirely on the individual`s tastes; a player might enjoy a game because he/she likes the music or graphics, finds the game play entertaining, or (in the case of licensed products) because of loyalty to the product line. Generally speaking though, a game with dynamic environments, challenging AI, a wide variety of ways to accomplish tasks, and a rich array of assets will keep a player coming back for more.