REPUTATION RISK MANAGEMENT AND CORPORATE SUSTAINABILITY. Contemporary issues in business and management

REPUTATION RISK MANAGEMENT AND CORPORATE SUSTAINABILITY. Contemporary issues in business and management

AYSE KUCUK YILMAZ

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-3-8383-3628-2
Объём: 624 страниц
Масса: 976 г
Размеры(В x Ш x Т), см: 23 x 16 x 4

The sustainability is a fundamental path that companies must follow to protect their reputation by a utilizing a holistic enterprise risk management approach. This book focuses how reputation risk management can be used to help manage the new emerging transformed reputational & sustainability risks currently facing corporations. Practical examples from the airline, airport and automotive business segments are presented in this book: Volkswagen AG, Lufthansa AG, Fraport AG and TAV Airport Holding. This book is addressed primarily to professionals, managers, academicians and researchers, but anyone with interest in contemporary issues in business and management.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.