Fantastic ideas for retailers, merchandisers, interior designers and architects. This new addition to the `International Spaces` series presents exciting retail projects from aroun the world. The role that architecture plays in branding, marketing, and the ultimate success or failure of retail ventures cannot be underestimated; indeed, the relationship between the architecture of retail stores and customer behaviour is increasingly researched and highly specialised subject. Recent collaborations between some high-profile architects and retail icons have brought about a shift in the preception of retail architecture. This book illustrates the potential of such collaborations.