High Quality Content by WIKIPEDIA articles! Road Improvement and Development Effort or RIDE is a plan for road projects in Horry County, South Carolina, including Carolina Bays Parkway, Veterans Highway and Robert Grissom Parkway. The first phase, costing $1.1 billion, is being paid for by hospitality taxes. The second phase, called RIDE 2, is being paid for through a one-cent sales tax approved by Horry County voters November 7, 2006.