High Quality Content by WIKIPEDIA articles! A roadshow theatrical release (also commonly known as reserved seat engagement) was a term in the American motion picture industry for a practice in which a film opened in a limited number of theaters in large cities like Los Angeles, New York, Chicago and San Francisco for a specific period of time before the nationwide release and was shown only once or twice a day, usually with an intermission halfway or two-thirds of the way through the picture. Although variants of roadshow releases occasionally still exist, the roadshow releases basically ended in the early 1970s. Unlike the common modern-day limited release, roadshow films were shown to audiences who had had to reserve their seats and were given or able to purchase souvenir programs, as they did with live theater productions. Most films shown in this format were movies that were two-and-a-half hours or longer in length, and admission prices were more expensive than those films shown as regular attractions. Many of the films given roadshow releases were subsequently distributed to regular movie theatres.

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