High Quality Content by WIKIPEDIA articles! Rob Schoeben (born May 17, 1966) was the Vice President of Applications Product Marketing for Apple Inc. from 2003 - 2009. He and his team were in charge of Apple`s applications—iLife, iWork, Aperture, Final Cut Studio, and Logic Studio – and Internet service, .Mac (later relaunched as MobileMe). He has made several public appearances, including NAB 2007 when he introduced Final Cut Studio 2. He reported to Sina Tamaddon and Steve Jobs for most of his time at the company. In 2009, he was publicly fired by Steve Jobs due to the failure of the MobileMe service. He currently serves on the board of CASSY, a San Francisco Bay Area nonprofit that partners with local schools to support students` social and emotional well-being through crisis intervention, ongoing counseling, and proactive mental health education.