Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Rob Walker (born 1968 in Texas) is an American author, freelance journalist and the "Consumed" columnist for the New York Times Magazine. His writing has appeared in many magazines and newspapers. Walker has worked as an editor for the New York Times Magazine, Money, and The American Lawyer, among other publications. He is also the former "Moneybox" columnist for Slate.com. The "Consumed" column, which appears weekly in The New York Times Magazine, examines consumer behavior from a hybrid business-and-anthropology standpoint. Each column discusses a new product or consumer trend. Everything in "Consumed" already has some kind of traction with some group of consumers; the column attempts to figure out what consumers are responding to in that "product," which can be anything from dish soap to beer to a television show.

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