High Quality Content by WIKIPEDIA articles! Roger Price (March 6, 1918–October 31, 1990) was an American humorist, author and publisher, who created Droodles in the 1950s, followed by his collaborations with Leonard Stern on the Mad Libs series. Price and Stern, who met when they were writers on the Tonight show, became partners with Larry Sloan in the publishing firm Price Stern Sloan.