High Quality Content by WIKIPEDIA articles! The Rose Parade, officially the Tournament of Roses Parade, is "America`s New Year Celebration" held in Pasadena, California, a festival of flower-covered floats, marching bands, equestrians and the Rose Bowl college football game on New Year`s Day (but moved to Monday if New Year`s Day falls on a Sunday), produced by the non-profit Pasadena Tournament of Roses Association.