High Quality Content by WIKIPEDIA articles! The Roxy Theatre was a 5,920 seat movie theater located at 153 West 50th Street between 6th and 7th Avenues, just off Times Square in New York City. It opened on March 11, 1927 with the silent film The Love of Sunya, produced by and starring Gloria Swanson. The huge movie palace was a leading Broadway film showcase through the 1950s and was also noted for its lavish stage shows. It closed and was demolished in 1960.