Rules of Acquisition

Rules of Acquisition

Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-6-1310-2103-9
Объём: 88 страниц
Масса: 153 г
Размеры(В x Ш x Т), см: 23 x 16 x 1

The Rules of Acquisition, in the fictional Star Trek universe, are a set of guidelines intended to ensure the profitability of businesses owned by the ultra-capitalist alien race known as Ferengi. The first rule was made by Gint, the first Grand Nagus of the Ferengi Alliance, a role with political, economic, and even quasi-religious duties. The title of "Rules of Acquisition" was chosen as a clever marketing ploy (since the rules are merely guidelines) and Gint numbered his first rule as #162, in order to create a demand for the other 161 Rules that had yet to be written. The Rules were said to be divinely inspired and sacred (thus furthering the original marketing ploy). The Rules of Acquisition take the form of short aphorisms such as the first rule "Once you have their money, you never give it back," the twenty-first rule "Never place friendship above profit," the thirty-fourth rule "War is good for business," followed by the thirty-fifth rule "Peace is good for business."

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.

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