Running your own business is a daunting, challenging and stressful task, but it can also be one of the most rewarding experiences of your life. Having run many types of business, worked with 300 clients, and won 35 awards for creativity and effectiveness, Kevin Duncan expertly guides you through the principles of running a successful business. Crammed with detailed, practical advice - from assessing pros and cons to motivating yourself and adopting effective practices. This book will prove invaluable as you tackle one of the biggest projects of your life.