Self-Monitoring as a personality variable gains premium ahead of other postulates of personality research. It refers to a person's conceptualization or awareness of a social situation, his notion of the proper response and the manner in which he actually responds to be socially accepted. It is aimed to focus on the cross industry perspectives to derive strategies needed to unveil the secrets of Sales Excellence through Self-Monitoring. Global business ventures transformed industry, commerce and the foreign trade. There is a paradigm shift in orientation. West is looking towards east and is focusing on the oriental expertise and integration of approaches to build success. The whole world is looking at India and China as the emerging nations for the years to come. As U.S President "Barak Obama” in his visit to India declared, - “India has already emerged”. This book provides a series of recommendations based on the empirical outcome to set up channels; identify, deploy and motivate sales force in an emerging market economy like India. The high self monitors and high sales performance is underlined using the empirical approach to the problem at hand.

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