High Quality Content by WIKIPEDIA articles! Sandra Eisert (born January 1, 1952) is an American art director and picture editor. In 1974, she became the first-ever White House picture editor and would later go on to be named National Press Photographers Association Picture Editor of the Year in the annual Pictures of the Year competition. Eisert also contributed to the San Jose Mercury News` 1990 Pulitzer Prize for General News Reporting as part of the staff of that California based newspaper that covered the 1989 Loma Prieta earthquake. As of 2012, Eisert provides strategic planning for startups through Videre, her Redmond, Washington based firm.