High Quality Content by WIKIPEDIA articles! "Selling out" is the compromising of (or the perception of compromising) integrity, morality, or principles in exchange for money or "success" (however defined). It is commonly associated with attempts to tailor material to a mainstream audience. Any artist who expands their creative path to encompass a wider audience, as opposed to continuing in the genre and venues of their initial success, may be disdainfully labeled by disapproving fans as a sellout. Sometimes a sellout is seen as a person that is disloyal to one`s group that he or she belongs (usually ethnic group) in order to gain money or become "successful". Selling out is often seen as gaining success at the cost of credibility.