Commercial architecture allows many people to enjoy a type of architecture that is reserved for a select few in its residential version. Fashionable companies are aware of the appeal of this phenomenon and are increasing their investment in the location and design of their brands and added attraction. Furthermore, carefully planned commercial architecture also offers the opportunity to embody abstract concepts like brand values by using design to avoke specific sensation, in the same way as advertising and marketing. In this book, we wanted to present architecture involving major brands and architects, but also to throw light on the work of less well-known architects unafraid of innovation and risk.
Предисловие к изданию на английском, французском, немецком, испанском, итальянском языках.
Формат: 17,5 см х 23,5 см.