High Quality Content by WIKIPEDIA articles! Sindy is a British fashion doll created by Pedigree Dolls Toys in 1963. A rival to Barbie, Sindy`s wholesome look and range of fashions and accessories made it the best selling toy in the United Kingdom in 1968 and 1970. After Marx Toys` unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll`s popularity declined and Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy`s face. During the 1990s, Barbie`s share of the doll market continued to grow while Sindy`s diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll`s licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy`s 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign. Barbie and Bratz dolls now dominate Sindy`s original target audience of pre-adolescents, so Sindy is aimed at preschool-aged girls.