High Quality Content by WIKIPEDIA articles! The annual "World Snail Racing Championships" started in Congham, Norfolk in the 1960s after founder Tom Elwes witnessed the event in France. The 1995 race saw the setting of the benchmark time of two minutes by a snail named Archie. The 2007 event, sponsored by Persil, had to be cancelled when the course was waterlogged by a prolonged period of heavy rain, only days after the death of Elwes. The first official competitive snail race in London, the "Guinness Gastropod Championship" held in 1999, was commentated by horse racing pundit John McCririck who started the race with the words "Ready, Steady, Slow". This is common terminology for the start of a race. The following year Guinness featured a snail race as part of their "Good things come to those who wait" campaign.The advert won the silver award at the Cannes Lions International Advertising Festival and was self-parodied for their "Extra Cold" campaign several years later.

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