High Quality Content by WIKIPEDIA articles! The characters were briefly re-imagined as superheroes in the early 1990s, but later returned to their original elf-like form. Leo Burnett Advertising assigned Chicago based cartoonist Don Margolis to do Snap Crackle and Pop for the Rice Krispies boxes as well as other applications. Davidson Marketing also used him for their Rice Krispies assignments. Don did the three elves through the 1990s until the end of '98. The elves' large ears and noses have been reduced and softened over the years. With the introduction of television, the Snap! Crackle! Pop! campaign, with animated characters, initially targeted such children's shows as The Howdy Doody Show. The voices of the original elves were provided by Daws Butler, Paul Winchell, and Don Messick. More recent voices have included Chris Evans, Keith Chegwin, Chad Doreck, Eddie Deezen, and Thom Adcox-Hernandez. As of 2009, the three elves are voiced by Andy Hirsch, Danny Cooksey , and Mark Ballou.

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