High Quality Content by WIKIPEDIA articles! Two other magazines named Sports Illustrated were started in the 1930s and 1940s, but they both quickly failed. Following these events, there was no large-base general sports magazine with a national following. It was then that TIME patriarch Henry Luce began considering whether his company should attempt to fill that gap. At the time, many believed sports was beneath the attention of serious journalism and didn't think sports news could fill a weekly magazine, especially during the winter. A number of advisers to Luce, including Life Magazine's Ernest Havemann, tried to kill the idea, but Luce, who was not a sports fan, decided the time was right. After offering $200,000 in an unsuccessful bid to buy the name Sport for the new magazine, they acquired the rights to the name Sports Illustrated instead for just $10,000.

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