High Quality Content by WIKIPEDIA articles! John Boyle established SnoCore as an entertainment opportunity for fans during the year's slow point in live music, the winter season. It would also serve as an excuse for bands to perform for Western mountain resort towns and go snowboarding. SnoCore originally focused predominately on punk and ska groups and routed through ski communities. But as it became a national tour, SnoCore aimed toward hard rock and heavy metal and engaged larger, more traditional concert venues.In late 1997, ARTISTdirect principals Marc Geiger and Don Muller, the former having also co-founded Lollapalooza, purchased the tour from Boyle. They still make a point to schedule dates in a number of resort towns despite having strayed somewhat from its original concept. Corresponding with its name, SnoCore features large video screens playing footage of freestyle snowboarding and skiing between performances.

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