High Quality Content by WIKIPEDIA articles! Soccer United Marketing is a business to business soccer sponsorship company wholly owned by Major League Soccer and is responsible for the US English and Spanish broadcasting rights for the World Cup. This group`s goal and role is to be an instrument of MLS that will help it gain the media exposure and credibility of other major US professional sports leagues, like Major League Baseball, the National Football League, National Basketball Association and the National Hockey League. MLS owners all own a portion of Soccer United Marketing, which was purported to have made a profit for the league`s owners in the first half of 2006. Since the company is privately owned, the company`s private financial details are not disclosed to the public.