High Quality Content by WIKIPEDIA articles! A social intelligence architect is an individual who creates a synthesis of "intelligence" from the knowledge (once the "information" is initially mined) of a given market, segment, demographic, social network and psychographic from a company’s product or service antithesis, government`s position or similar organizations "understanding" of an issue and develops a strategy of approach or engagement based on "intelligence" as opposed to just "information". Intelligence architecture is when "information" is gathered, compiled and packaged to find the knowledge; the knowledge is then analysed for "intelligence" from which a viable strategy or plan can be logically developed. In the advertising agencies of yesteryear, psychoanalysts and psychiatrists of various specialties were often employed to help decipher the “wants” and "needs" of consumer markets. In public policy researchers and analysts were employed to conduct public polling through focus groups and surveys (a practice still conducted, but somewhat limiting, similar to traditional marketing research methodologies.)