High Quality Content by WIKIPEDIA articles! Social presence theory was developed by John Short, Ederyn Williams, and Bruce Christie at a time when computer-mediated communication as we know it today was yet to be conceptualized, let alone implemented through computers connected via the Internet.In spite of that, the theory has influenced much computer-mediated communication research over the years.It is one of the first theories of communication media. The theory was developed based on a large amount of empirical research, much of which highlighting differences in the use of the telephone and face-to-face media in particular types of tasks, such as the negotiation task. Social presence theory classifies different communication media along a one-dimensional continuum of social presence, where the degree of social presence is equated to the degree of awareness of the other person in a communication interaction.

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