High Quality Content by WIKIPEDIA articles! Socially responsible marketing is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.Socially responsible companies should aspire to produce desirable products. Desirable products provide immediate satisfaction and long term benefits. These products are sought by consumers for immediate gratification and also benefit society and consumers in the long term. An example of socially responsible marketing would be the advertising of alcoholic drinks when there are no rules or regulations. A beer company that decided to use socially responsible marketing would avoid advertising its products to minors.

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