High Quality Content by WIKIPEDIA articles! Societal psychology is a development within social psychology which emphasizes the all-embracing force of the social, institutional, and cultural environments, and with it the study of social phenomena in their own right as they affect, and are affected by, the members of the particular society. The term societal psychology was coined by Hilde Himmelweit and George Gaskell in 1990, in preference to sociological social psychology, to avoid a single alliance to one other discipline.Societal psychology is proffered as a counterweight to mainstream social psychology's concentration on the study of the individual's thoughts, feelings and actions, while paying little attention to the study of the environment, its culture and its institutions. Societal psychology seeks to address these issues and in so doing calls into question many of social psychology's basic assumptions.

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