High Quality Content by WIKIPEDIA articles! SocioBranding is an approach to brand management that integrates traditional advertising creative strategy and tactics with those utilizing social networking vehicles. The process allows companies and their brands to reach both business and consumer targets not only on the external level but also on a lifestyle level, allowing the brand to become part of the social fabric of the customers' lives. Traditional media speaks to a target audience in a one-way fashion. This allows the brand to build awareness and convey its messaging to help shape and define its image. However, the advent of social media has provided brands with the ability to massively interact with their target audience and create a fan base of customers willing to champion the brand.

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