High Quality Content by WIKIPEDIA articles! Soft Cinema is a collaborative new media art project headed by Lev Manovich. Manovich states that "soft cinema is a digital editor that provides an interface between human editors and a database of footage to `perform` different edits of the footage. Each performance is unique because software works with a set of parameters that allow for `potentially every dimension` of a film to change." Soft Cinema juxtaposes the aesthetics of software culture, cinema, and architecture into an interactive manifestation of computer-driven films, dynamic visualizations, installations, architectural designs, print catalogs, and DVDs. Soft Cinema takes advantage of real-time software-based cinema, and how it may be applied to aspects of the contemporary life we live in. For example, the creation of "mega-cities", or how new technology has come to effect subjectivity. The software in soft-cinema completely relies on the use of databases, choosing, organizing and editing movies on the fly in a non-linear but structured fashion, based on a set of variables defined by the authors. The database is programmed so that the story is almost never the same. Manovich views soft cinema as allowing the human mind to create a story for themselves, as each scene is going to require a unique interpretation. Other contributors in the project include: Marshall McLuhan and Andreas Kratky.