High Quality Content by WIKIPEDIA articles! Soft launching is the method of launching a missile in such a way that the rocket motor ignites outside of the launch tube; the missile is ejected non-explosively. The point is to minimize the risk of damage to the launcher by maintaining a safe distance. Contrast this with hard launching. A similar concept called cold launch was pioneered by the Soviets for application in vertical launch system clusters on board ships. A soft launch may also refer to the release of a website, hotel, or other product or service to a limited audience. Soft-launching is a method for gathering data on a product's usage and acceptance in the marketplace, before making it generally available as a hard launch.

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