High Quality Content by WIKIPEDIA articles! Sony Alpha, also rendered Sony (Greek letter alpha), is a digital SLR camera system introduced on June 5, 2006. It utilizes and expands upon Konica Minolta camera technologies, including the Minolta AF SLR lens mount, whose assets were acquired by Sony after the end of Minolta's camera operations in early 2006. Sony also has an 11.08% ownership stake in Japanese lens manufacturer Tamron, which is known to have partnered Konica Minolta and Sony in the design and manufacturer of many zoom lenses. Prior to the acquisition by Sony, the branding had already been used on the Japanese market by Minolta for their AF camera system (marketed as "Dynax" in Europe, and "Maxxum" in North America.) Sony adopted the name " mount system" for the Minolta AF lens mount which has been retained in their new SLR range.

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