High Quality Content by WIKIPEDIA articles! Sony Entertainment Television, commonly known as Sony TV or SET, is one of India's most popular urban Hindi-language based general entertainment channel. Based in Mumbai, Maharashtra, it is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment since 1995. MSM's family of channels in India includes SAB TV, SET Max, SET PIX, AXN and Animax, distributed by MSM Discovery Private Limited (a distribution joint venture between MSM and Discovery Communications India). The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.

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