Strategic management. (Бакалавриат). (Магистратура). Методическое пособие

Strategic management. (Бакалавриат). (Магистратура). Методическое пособие

Великороссов В.В., Балаханова Д.К., Сидоров М.Н., Максимов М.И., Сулимова Е.А., Генкин Е.В., Лошков

     

бумажная книга



Издательство: Русайнс
Серия: Бакалавриат;Магистратура
Дата выхода: март 2020
ISBN: 978-5-4365-5251-4
Объём: 198 страниц

The tutorial is devoted to the disclosure of the problems of planning and implementing strategies; bringing the resource potential (internal capabilities) of the firm in line with the chosen strategic position; designing special strategic management systems necessary for the successful actions of different organizations in a dynamic and unstable external environment; managing the process of implementing strategic innovations in the activities of firms and organizations. The manual is intended for students of master``s programs "Management", and can also be useful for practicing managers who want to get acquainted with a new direction of management and improve their skills.

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