High Quality Content by WIKIPEDIA articles! The 4:30 Movie was a television program that aired weekday afternoons on WABC-TV (Channel 7) in New York from 1968 to 1981. The program was mainly known for individual theme weeks devoted to theatrical feature films or made-for-TV movies starring a certain actor or actress, or to a particular genre, or to films that spawned sequels. The more popular episodes were "Monster Week," "Planet of the Apes Week" and "Vincent Price Week." Some films, such as Ben-Hur and How the West Was Won, were of such length that an entire week was devoted to running the whole movie. Other films that ran longer than the program`s 90-minute length were often divided into two parts and shown over two days.