Using the qualitative ethnographic methodology of direct observation, tools from Neuro Linguistic Programming and Neuro Semantics, personal experiences, metaphors, allegories, and deep personal introspection the author answered the research question: What do CEOs do, how do they do it and how do they think about what they do? In doing this he prised open the black box of the lived experience of the strategic leader. The result is the pure leadership spider web model which breaks down the content of the black box into eight dimensions: the personal leadership philosophy; emotional states of mind brought to bear in meetings; kinaesthetic patterns used during meetings; emotional states evoked in meetings; emotional states brought to bear on day-to-day shop- floor engagement; emotional states brought to bear in peer leadership engagement sessions; meta-frames of mind governing day-to-day experiences; and the mastery and use of language using the powerful transformational Magic Language Box. The book lays out 16 steps for implementing the model and is useful to CEOs, leaders, personal and leadership development consultants and for HR.

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