The hero of "The Truth" is William de Worde, disenfranchised member of the wealthy - and arrogant - nobility. William earns a meager living selling highly specialized "news letters" to selected subscribers. With the belated advent of moveable type, business picks up rapidly, and William finds himself manning the helm of a revolutionary publication: "The Ankh-Morpork Times", whose erroneously typeset motto is "The Truth Shall Make You Fret". It shall, indeed.