High Quality Content by WIKIPEDIA articles! The Edsel Show is an hour-long television special broadcast live on CBS in the United States on October 13, 1957, intended to promote Ford Motor Company`s new Edsel cars. It was a milestone in Bing Crosby`s career, and was notable as the first CBS entertainment program to be recorded on videotape, for rebroadcasting it in the western part of the country after the show was performed live for the east.