Издательство: | Книга по требованию |
Дата выхода: | июль 2011 |
ISBN: | 978-3-6391-3380-6 |
Объём: | 104 страниц |
Масса: | 178 г |
Размеры(В x Ш x Т), см: | 23 x 16 x 1 |
There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual approaches: (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.
Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.