Examining the language used in the task-oriented conversation can provide the fundamental theoretical framework for communication applications and collaboration systems, which are highly demanding applications for emerging social software. There are two approaches to language uses: the product approach and the action approach. The product approach emphasizes the products of language use like linguistic study of sentences, words, and speech sounds. On the other hand, the action approach grows out of philosophical and sociological investigation of intentions and social actions. The investigation of computer-mediated communication can also be conducted and compared with the product and action approaches. The product approach has been used in traditional communication systems like file transfer protocol and email system. However, new, increasingly common opportunities for ubiquitous connectivity prefer the action approach of language uses, which places value in the discourse process. The experiment investigated in this book presented the process of how the handheld network service “Look” could facilitate effective language uses for creating common ground among discourse participants.

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