The Inc. Records (formerly known as Murder Inc.), established in 1997, is a record label, owned by Irv Gotti. In 1999, Murder Inc. released its first album, Venni Vetti Vecci by Ja Rule. The album featured the hit single "Holla Holla". The album was executively produced by Irv Gotti and moved on to go platinum, which rose Ja Rule and Murder Inc. among the most popular rappers and labels in the industry respectively. During this time, Murder Inc. signed female rapper Vita.

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