High Quality Content by WIKIPEDIA articles! Dr. Seuss` The Lorax is a 2012 American computer-animated 3D musical comedy film based on Dr. Seuss` children`s book of the same name. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, the 108th birthday of Seuss, and was the first Universal Pictures film to have the 100th Anniversary logo.