High Quality Content by WIKIPEDIA articles! The Phantom Tollbooth is a children`s adventure novel and modern fairy tale published in 1961, written by Norton Juster and illustrated by Jules Feiffer. It tells the story of a bored young boy named Milo who unexpectedly receives a magic tollbooth one afternoon and, having nothing better to do, decides to drive through it in his toy car. The tollbooth transports him to a land called the Kingdom of Wisdom. There he acquires two faithful companions, has many adventures, and goes on a quest to rescue the princesses of the kingdom, Princess Rhyme and Princess Reason. The text is full of puns, and many events, such as Milo`s jump to the Island of Conclusions, exemplify literal meanings of English language idioms.