High Quality Content by WIKIPEDIA articles! The Velvelettes was an American singing girl group, signed to Motown Records in the 1960s. The group was founded in 1961 by Bertha Barbee McNeal and Mildred Gill Arbor, students at Western Michigan University. Mildred recruited her younger sister Carolyn (also known as Cal/Caldin), who was in 9th grade, and Cal's friend Betty Kelly, a junior in high school. Bertha recruited her cousin Norma Barbee, a freshman at Flint Junior College. Cal was chosen as the group's lead singer. A classmate at Western Michigan University, Robert Bullock, was Berry Gordy's nephew, and he encouraged the group to audition for Motown Records. The group signed to Motown in late 1962 and started recording in January 1963. They recorded at the Hitsville USA studio and "There He Goes" and "That's The Reason Why" produced by William Stevenson was released as a single via the IPG label (Independent Producers Group).

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