High Quality Content by WIKIPEDIA articles! They Think It`s All Over is a British comedy panel game with a sporting theme produced by Talkback and shown on BBC One. The show`s name is taken from Kenneth Wolstenholme`s famous 1966 World Cup commentary quotation, "they think it`s all over...it is now!" and the show used the phrase as the last line of every programme. In 2006 the show was axed after 11 years of being on-air.