Издательство: | Thames & Hudson |
Дата выхода: | декабрь 2011 |
ISBN: | 978-1-85669-647-0 |
Объём: | 224 страниц |
Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded,...