High Quality Content by WIKIPEDIA articles! Tim Palen is an American motion picture marketing executive and award-winning photographer. He is Lionsgate`s Chief Marketing Officer and oversees all Lionsgate marketing initiatives. His string of theatrical box office hits includes The Hunger Games, Lionsgate`s top-grossing film of all time, taking in nearly $690 million at the global box office; and The Expendables 2, which grossed close to $300 worldwide. Palen`s innovative marketing strategy for The Hunger Games, which carefully balanced and coordinated a mix of traditional, digital and social promotion, contributed to its record-breaking success. Palen has also left his imprint on huge film franchises: Producer Tyler Perry`s first 13 films have grossed more than $670 million at the domestic box office, and the Saw series is the most popular horror franchise in history grossing more than $870 million at the worldwide box office for its seven installments.