`A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him` Michael Lewis.In this brilliant and original book, Malcolm Gladwell explains and analyses the `tipping point`, that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.