High Quality Content by WIKIPEDIA articles! Toddy is a powdered milk drink manufactured by PepsiCo. As of today, it is mainly marketed and sold in Brazil and Venezuela, but in the 1950s-1960s it was sold as a canned beverage and marketed towards Americans, especially at drive-in movie theaters where it was advertised with the cartoon mascot "Rodeo Joe".Toddy was established in 1930 by Puerto Rican Pedro Erasmo Santiago combining the characteristics of two drinks: the Scotch Toddy (the egg yolk base of egg, honey, cream of milk and whisky) and the Caribbean Rum Toddy, (the base of cacao, molasses of sugar cane and rum). On March 15, 1933, Pedro Erasmo Santiago got licensed by the provisory government of Getulio Vargas to commercialize the product in Brazil. He innovated in advertising campaigns even though contracting airplanes to write the name of the product with smoke in skies of Rio De Janeiro. In the 1940s, Toddy started being produced in Venezuela, and it's still a very popular beverage in this country.

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